Trust and transparency
Editorial, testimonial and AI image policy
This policy explains how PT Tracker separates documented experience from marketing illustration, handles commercial relationships, and corrects content.
Quick answer
PT Tracker develops customer and partner stories through reviewed interviews, recorded permission, and supporting context. Founder and commercial interests are disclosed, and editorial imagery is labelled where useful.
Last reviewed: 12 July 2026
Customer stories and testimonials
Published customer and partner quotes must come from a real person or organisation, reflect what they said, and have permission for marketing use. PT Tracker retains contact information and a private evidence reference for as long as the material is used.
Measurable statements such as weight change, strength progress, time saved, bookings, or revenue require reasonable supporting records and enough context to avoid implying a guaranteed result.
Founder, employee, investor, partner, affiliate, gifted, or incentivised relationships are material and must be disclosed beside the relevant account.
Images, before-and-after material, and AI
Before-and-after images must depict the person described, use a comparable presentation where practical, and have permission for publication. They are not altered to exaggerate a result.
Stock photography and AI-generated illustrations may support editorial content, but they are not presented as the customer, creator, coach, gym owner, or transformation being discussed. A visible disclosure is added when the context could otherwise be ambiguous.
Personal portraits, quotes, and results are added to community interviews as the relevant material is approved for publication.
Fitness, nutrition, and health claims
Fitness outcomes vary. Content should identify important limitations, avoid guaranteed timelines, and distinguish general education from personalised medical advice.
Health-sensitive and supplement content should cite suitable primary or authoritative sources. A testimonial does not replace evidence for an objective product or health claim.
Affiliate links and commercial content
Pages containing affiliate links or sponsored placement include a clear disclosure. Payment or commission does not guarantee a positive verdict, and paid placement must be distinguishable from editorial recommendations.
Prices, availability, and merchant terms can change. Commercial guides should record when offers were checked and explain the criteria used to compare products.
Corrections and updates
Material errors are corrected promptly. Significant changes to an article or story should update its review date, and a person featured in a story can request a factual correction or withdrawal of permission.
To report an issue, email [email protected] with the page URL and the detail that needs review.
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